Let's talk - Social Media for Small Business

Autor John Jantsch
Año 2008
Idioma English
Páginas 23
+info http://smallbusiness.officelive.com

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What is Social Media?

Well, that’s a good question, and the complete answer could fill pages without really delivering the clarity that a small business marketer might desire.

So here’s the simple definition for the purpose of this document. Social media is the use of technology combined with social interaction to create or co-create value.

In a way, the definition doesn’t really matter nearly as much as the application and changing role of marketing in a social media world.

Social media and by that I’m lumping together blogs, RSS, social search, social networks, and bookmarking-presents the marketer with a rich set of new tools to help in the effort to generate new business.