Social Media - Your organisation and web 2.0

Autor Trevor Cook y Lee Hopkins
Año 2008
Idioma English
Páginas 53
+info http://leehopkins.net

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Hundreds million of people throughout the world have made the switch to web 2.0. They are participating in global and local conversations about anything and everything.

They are your costumers, employees, shareolders - everyone. If your organisation is not committed to engaging with the world through this powerful new medium you are going to get left behind as the old communications tools lose their relevance and efectiveness. If your means of communications is out-of-date, so is your organisation.