Distributed Influence: Quantifying the impact of Social Media

Autor Jonny Bentwood
Año 2008
Idioma English
Páginas 16
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Calculating an individual’s online influence is becoming more important each year as people seek advice from their peers on the Internet regarding what they should think, buy and say.

Many people have recognised this and agree that there is an inherent need to develop a metric, or set of metrics, that allows publishers to more accurately quantify their value as a medium such that they can attract more and higher quality and relevant advertising and sponsorship revenues.

Conversely, advertisers and marketers need to have a reliable metric that provides them with a more scientific (and thus more defensible) way to plan and measure the outcomes of their
campaign.