The art and science of blogger relations - 2ª edición

Autor Brian Solis
Año 2009
Idioma English
Páginas 90
+info http://www.briansolis.com

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Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It's something new and perceived to require a very different skill set than most PR and communications professionals possess.

Therefore new job positions are opening up in an attempt to hire people who understand the art of blogger relations and, if that doesn't work, hire anyone who blogs - regardless of industry and communications experience. After all, if you blog, then you must understand company value propositions, marketing, customer relations, and ultimately why all of this matters to the people you're trying to reach right?