2009 Social Marketing Playbook

Coordina 360i
Año 2009
Idioma English
Páginas 56
+info http://www.360i.com

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Social media are marketers’ way of entering the conversation – of playing ju jitsu with consumer control of media. If today consumers can easily avoid commercial messages they deem intrusive, annoying, or irrelevant, then the central way to engage them is to engage with them. Listen to them. Respond to them. Take their ideas seriously. Change in response to their interests.

For brand marketers, the opportunity is vast – as vast as television, in fact. The social media audience in the US totals 122 million, or 64% of the total Internet audience, according to the research frm comScore, Inc., and social network usage globally exceeds Web - based email usage, says Nielsen.