Essential buzz monitoring

Autor Nixon McInnes
Año 2007
Idioma English
Páginas 9
+info http://nixonmcinnes.co.uk

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Buzz Monitoring is a way of tracking this conversation (‘buzz’), seeing what’s being said about your brand, and using this information to become more informed, targeted and savvy about your marketing and communications.

With the shift in the way we use the web and interact with each other on it now which
we would call ‘Social Media’... the emergence of this exciting new social and user-led web) companies face new challenges but also some great opportunities when
marketing themselves or managing the reputation of their brand.