The seven deadly mistakes of Social Media Marketing ...and how to avoid them

Autor Len Cercone
Año 2009
Idioma English
Páginas 12
+info http://www.cerconebrown.com

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We are asked to help both consumer and B2B companies better market themselves on the Internet. It’s both flattering and frustrating, as many companies come with an idea of what they need, and almost always it’s from a specific, tactical perspective with varying degrees of vagueness thrown in for good measure.

Too often we hear: 'We need to get on Facebook!', 'How can we begin using Twitter?' and 'We need to be on THAT blog'. When we really should be hearing:

'Let’s develop a cohesive, dynamic approach to building our Web presence that will help deliver a measurable, meaningful impact on our business. And let’s be sure to bring all of our assets to bear -- including sufficient resources, talent, creativity and money -- to ensure it’s successful in a reasonable timeframe'.