The ebook ebook

Autor Jonathan Kranz
Año 2009
Idioma English
Páginas 44
+info http://www.kranzcom.com

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An ebook turns your invisible expertise into a tangible object you can place in your prospects’ hands. Here’s what it can accomplish:

Lead generation: An attractive, relevant ebook is a powerful incentive to respond that attracts qualifed prospects. One of my clients turned an investment in the low five figures into an ebook campaign that drew 1,200 qualifed leads which, in turn, led to more than $1.2 million in new business.

Positive press: A great ebook gives the media something to talk about: you. ExpressPoint’s 8 Ways to Save on Freight and Fuel ebook was featured in an article on Retail Solutions Online that became one of its top ten news stories for 2008.