Inbound Marketing Gameplan

Coordina PR 20/20
Año 2010
Idioma English
Páginas 50
+info http://www.pr2020.com

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The rules have changed. As masses of consumers search the Internet for products, news and information (in December 2009, Americans conducted 14.7 billion core searches), organizations in every industry are shifting budgets away from print advertising, trade shows and direct mail toward more measurable and effective inbound marketing strategies.

Inbound marketing refers to marketing strategies in which consumers choose to learn more about you by conducting a keyword search online, subscribing to your RSS feed, downloading your case studies, opting into your email newsletter, watching your videos, listening to your podcasts, becoming your 'Fan' or 'Follower', visiting your social network or commenting on your blog.

Este ebook fue compartido por Roberto Carreras, gracias ;)