New Media & Social Change

Coordina Josh Nelson
Año 2009
Idioma English
Páginas 20
+info http://thehatchergroup.com

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With the traditional media in flux, nonprofit groups are increasingly turning to alternative means to reach the public. At the same time, self-publishing and social media platforms on the Internet are experiencing explosive growth rates and new prominence.

To understand the relationship between these trends, The Hatcher Group set out to examine how a group of nonprofits working on state-level advocacy issues are using new media technologies to promote their agendas. Our goal in producing this report is to show how some nonprofits are using those technologies to advance social change, and to provide resources and advice to aid organizations in such efforts.