2010 Social Media Matters Study

Autora Elisa Camahort
Año 2010
Idioma English
Páginas 25
+info http://www.blogher.com

Descargar aquí

This study indicates that 73% of online women are now active social media users, engaging weekly or more often with top social media platforms. Social media is playing an increasingly important role in the everyday lives of Americans, particularly when it comes to getting advice on consumer products, according to the new survey released today, with many consulting blogs or message boards before making purchases.

The study shows that women rely heavily on both blogs and message boards when seeking advice and recommendations (Blogs: 21% of the total U.S. online population, 63% of the BlogHer Network; Message Boards/Forums: 38% of the total U.S. online population, and 92% of the iVillage community), particularly when looking for information to help guide purchases of new products (Blogs: 22% of the total U.S. online population, and 59% of the BlogHer Network).