A Teenager's brand experience

Coordina Habbo Hotel
Año 2010
Idioma English
Páginas 18
+info http://www.habbo.es

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Habbo Hotel, the worlds largest virtual community for teens, discovers that brand friending for teenagers online is a powerful way to build brand advocacy.

Brands play a key part in how teenagers define their interests and beliefs and it seems this association is just as strong online as it is offline. Today’s teenagers don’t differentiate between the online and offline worlds and brands that engage and involve teens are just as likely to form a part of their digital persona, as they are a part of their real life identity.