Twitter Usage In America: 2010

Coordina Edison Research
Año 2010
Idioma English
Páginas 49
+info http://www.edisonresearch.com

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Twitter Usage in America: 2010 presents the results of a nationally representative survey of 1,753 Americans age 12 and over, administered via landline and mobile phone interviews conducted in February 2010. This study is part of the Edison Research/Arbitron Internet and Multimedia research series, now in its 18th iteration. Twitter Usage in America: 2010 encapsulates three years of tracking data on Twitter usage in the United States(2008-2010).

The percentage of Americans who are familiar with Twitter has surged from 5% in 2008 to 87% in 2010. With the percentage of Americans who have access to the Internet stalled at roughly 85%, more people are aware of Twitter than could possibly use the service. This extremely high level of awareness has likely been driven by raditional media saturation, with many mainstream television, radio and print media outlets prominently highlighting their Twitter accounts throughout the course of their programming.