Women and the Digital Path to Purchase

Coordina She Speaks
Año 2010
Idioma English
Páginas 27
+info http://www.shespeaks.com

Descargar aquí

(Descarga de Slideshare)

The impact of different digital marketing tactics on women’s in-store purchase behavior, confirming the critical role of in-home, online research and the power of friend’s recommendations and coupons.

Women take initiative to use the Internet to make shopping decisions. Whether from online or offline sources, coupons and other consumers’ opinions are the top influencers of purchase decisions of food/beverage, health/beauty and household products. Newspaper coupons are the most influential type of coupon, and online coupons and coupons from at-home mailers are equally influential.