BrandZ - Top 100 Most valuable global brands 2010

Coordina MillwardBrown
Año 2010
Idioma English
Páginas 144
+info http://brandz.ogilvyeditions.com

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BrandZ data shows that brand really matters. Brand is one of the most valuable assets for any company, accounting for about a third of shareholder value on average. A company’s brand contributes significantly to earnings.

This is true not only for consumer packaged goods, but for all sectors, from technology and cars to telecoms and banking. Brand matters for consumer and B2B businesses – for GE and Goldman Sachs as well as for Coca-Cola and Procter & Gamble. This is not surprising, if you consider that brand is about reputation. A brand generates trust – for a company, for its products, and for its services. The brands in the BrandZ Top 100 list are also the world’s most trusted brands.