2011 B2B Marketing BenchMark Report

Coordina Marketing Sherpa
Año 2010
Idioma English
Páginas 18
+info http://www.marketingsherpa.com

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The B2B Marketing community has been humbled by the recent recession. This economic crisis has forced marketers to operate with limited resources, while facing a need to produce a higher level of quality leads than ever before. Through budget cuts and increased expectations, the organizations that persevered were the ones who effectively applied the most efficient marketing tactics for every stage of the sales funnel, from lead generation to sales conversion, and then closed the loop with sound marketing analytics for continual improvement.