Social media in finance: Users want tangible benefits, not friendship

Autor Thomas Meyer
Año 2011
Idioma English
Páginas 4
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Social networks create a new culture of communication. This new edition examines how the financial industry can be incorporated into this new culture. As more customers learn online, it seems important that financial services or information on all available channels provide.

While customers like to communicate via social media, they are reticent to companies in the financial industry. The attention span for financial issues is generally low, and clients expect tangible benefits instead of flowery words.