Event Marketing 2.0

Coordina Cvent
Año 2012
Idioma English
Páginas 42
+info http://www.cvent.com

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Once upon a time, event marketing consisted of simple, tried-and-true methods of paid advertising and PR outreach to ensure attendance at your events. To earn coverage, all you needed to do was designate a contact for media requests and craft engaging press releases, and the local newspapers would alert everyone in town.
Couple that with a few paid ads in industry publications and mail your invitations, and the registrations would start rolling in!

While those tactics are still important in driving event attendance, the media landscape has changed. Instead of turning to the local newspaper, people turn to search engines and social networks for event information. Instead of simply registering for an event, potential registrants turn to social channels to hear what others have to say about that event first.

Social media has fundamentally shifted the way people gather and digest information. As a result, event planners need to understand and leverage social media to reach potential attendees in the places they go for information online, as well as in real life.

This eBook will help you gain an understanding of the social media landscape, identify where your target audience interacts online, assist you in developing a social media strategy relevant to your event, and give you practical advice on how to get started in social media for event marketing. That is, if you’re up for the challenge!