Facebook Ads Performance Guide

Coordina SalesForce
Año 2013
Idioma English
Páginas 6
+info http://www.salesforcemarketingcloud.com

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For years, metrics for Facebook ads have been a relative mystery for many marketers, leaving them at the mercy of their best guesses and agency averages to gauge performance.

With the Facebook Ads Benchmark Report, however, social.com studied over one million ad units and over 114 billion impressions to create an unprecedentedly thorough study of Facebook ads across every industry.

The benchmark graphic that contain this eboook is designed to be printed and hung or saved on your desktop to help you assess KPIs like click-through rate (CTR) and cost per click (CPC) in your Facebook campaigns.