Content marketing for lead generation

Coordina Marketo
Año 2014
Idioma English
Páginas 12
+info http://www.marketo.com

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Content is the foundation of your lead generation efforts. The Content Marketing Institute defines content marketing as
“the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a
clearly defined and understood target audience—with the objective of driving profitable customer action”.

Marketers have come to rely on content to engage prospects and customers in today’s new buyer landscape. You must create content that educates, inspires, and begs to be shared. It should help leads overcome challenges and achieve their aspirations. If you are able to do that, leads will flock to you, and you’ll gain their trust. Trust is ultimately what creates customers out of leads.