How to Analyze Your Social Media Competitive Landscape

Coordina Simply Measured
Año 2014
Idioma English
Páginas 12
+info http://simplymeasured.com

Descargar

In social media, the only thing constant is change. And while you probably monitor your own channels very closely, if you haven’t looked over the proverbial fence lately, you should make it a priority.

Social audiences are fickle. Though users rarely up and quit a social media site, they tend to fall in and out of love with different channels. And competitors can be just as unpredictable. So before you get too comfortable with your long-term social media strategy, consider performing a competitive landscape analysis.

This guide will give you some compelling reasons for doing so, things to consider before you begin, and advice to make sure you draw as much valuable insight as possible from the exercise.