tag:blogger.com,1999:blog-40691846721975346062024-03-08T16:33:06.918+01:00PublitecaEspacio para compartir, conversar y publicar sobre eBooks especializados en publicidad, marketing, comunicación, creatividad, internet,...Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4069184672197534606.post-71487306619620138132009-01-08T15:22:00.003+01:002009-01-29T19:41:29.836+01:00Unleashing the ideavirus<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/Ideavirus.jpg" alt="Portada del eBook" border="0" /><b>Autor </b>Seth Godin<br /><b>Año </b>2000<br /><b>Idioma </b>English<br /><b>Páginas </b>197<br /><b>+info</b> <a href="http://www.ideavirus.com/">http://www.ideavirus.com/</a><br /><br /><h2><a href="http://cli.gs/idea-virus" title="Descargar eBook">Descargar aquí</a></h2><br /><br />If you don't have time to read the whole book, here's what it says:<br /><br />Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.<br /><br />Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.<br /><br />If you're looking for mindblowing new ideas, you won't find them in this, or any other marketing book. Guerrilla marketing, 1:1 marketing, permission marketingóthese ideas are not really new, but they are thoughtful constructs that let you figure out how to do marketing better.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0