tag:blogger.com,1999:blog-40691846721975346062024-03-08T16:33:06.918+01:00PublitecaEspacio para compartir, conversar y publicar sobre eBooks especializados en publicidad, marketing, comunicación, creatividad, internet,...Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.comBlogger89125tag:blogger.com,1999:blog-4069184672197534606.post-75093768686683576172011-07-21T11:30:00.002+02:002011-07-31T02:57:45.045+02:00The Best & Worst of the Mobile Web<div class='debook'><a title='Descargar ebook' href='http://mobithinking.com/sites/mobithinking.com/files/mobiThinking_BestWorst.pdf'><img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/></a></div><img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/best_worth_mobile_web.jpg" alt="Portada del eBook" border="0" width="200" height="270"/><b>Coordina</b> mobiThinking<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 26<br /><b>+info</b> <a href="http://mobithinking.com" title="Mobi Thinking" target="_blank">http://mobithinking.com</a><br /><br /><h2><a rel="nofollow" href="http://mobithinking.com/sites/mobithinking.com/files/mobiThinking_BestWorst.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />After years of anticipation, all the pieces are finally falling into place. The devices, networks, users and brands are all on the same page…and it’s about 128 x 160 pixels (and growing).<br /><br />As this “Best & Worst” survey shows, 2008 is the “late early stage” of the mobile web: the end of the beginning. There’s a huge disparity between best practice and common practice, with most mobile websites still clustering around the bottom of the effectiveness scale.<br /><br />Muchas gracias a <a href="http://www.yosiemprefuicamarero.com/" target="_blank" title="Yo siempre fui camarero">Vayeciyos</a> por compartirlo ;)Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-37226338463013880822011-03-10T22:29:00.001+01:002011-08-02T18:27:38.258+02:00Evaluating your Online success with Web Analytics<div class='debook'><a title='Descargar ebook' href='http://dl.dropbox.com/u/7141376/publiteca/analitica_metodologia_nokia.pdf'><img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/></a></div><img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/analitica-nokia.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Vincent Kermorgant<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 24<br /><b>+info</b> No disponible <br /><br /><h2><a rel="nofollow" href="http://dl.dropbox.com/u/7141376/publiteca/analitica_metodologia_nokia.pdf" title="Descargar eBook">Descargar aquí</a></h2><br />Internet and Mobile Medias are less than 20 years old channels but the overall logic of doing business through them remains the same as it has been in the past with “traditional” channels.<br /><br />Today, no-one can dispute that Online business has become an everyday reality. While soing business online is just like doing it offline, measuring the success of online presence has become both a necessity and a major challenge for small and large companies alike. <br /><br />Vía <a target="_blank" title="Territorio Creativo" href="http://www.territoriocreativo.es/etc/">Territorio Creativo</a>Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-25734278986179837832010-10-21T10:00:00.001+02:002011-08-02T19:03:27.190+02:00Type Classification Handbook<div class='debook'><a title='Descargar ebook' href='http://justcreativedesign.com/web/type-classification-ebook.pdf'><img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/></a></div><img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/tipo-clas.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Jacob Cass<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 29<br /><b>+info</b> <a href="http://justcreativedesign.com/" title="Just Design Creative">http://justcreativedesign.com</a><br /><br /><h2><a rel="nofollow" href="http://justcreativedesign.com/web/type-classification-ebook.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />This book has been made to help you learn the 10 broad classifications of type. These are the basic foundations of what you need to learn to learn typography and it is essential for any designer to know how to classify type.<br /><br />This book goes through the 10 type classifications with a brief history as well as the key characteristics of each. This book has been made to come back to for easy referencing and it looks great printed as well.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-50561093471760645952010-10-13T10:00:00.001+02:002011-08-02T19:05:53.141+02:00A Concise Guide to Archiving for Designers<div class='debook'><a title='Descargar ebook' href='http://www.aiga.org/resources/content/5/0/5/1/documents/AIGA-NAGO-guide-to-archiving.pdf'><img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/></a></div><img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/archiving-designers.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Karin van der Heiden<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 13<br /><b>+info</b> <a href="http://www.aiga.org/" title="AIGA">http://www.aiga.org/</a><br /><br /><h2><a rel="nofollow" href="http://www.aiga.org/resources/content/5/0/5/1/documents/AIGA-NAGO-guide-to-archiving.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />The guide provides designers with the proper ways to store and describe their collections in 10 short chapters. Archiving is not the same as keeping. It is about identifying items of lasting value. Consider what can contribute towards a representative overview. This includes not only the pieces that document the design process, but also other material that gives insight into the work (or life) of a designer or a studio.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com1tag:blogger.com,1999:blog-4069184672197534606.post-81035059398093868282010-10-07T10:00:00.001+02:002011-08-02T19:07:55.964+02:00Marketing de Enjambre<div class='debook'><a title='Descargar ebook' href='http://www.ddb.com/spain/Yellow_Papers/DDB_YP_Swarm_ES_08.pdf'><img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/></a></div><img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/marketing-enjambre.jpg" alt="Portada del eBook" border="0" /><b>Coordina</b> DDB España<br /><b>Año</b> 2008<br /><b>Idioma</b> Español<br /><b>Páginas</b>9<br /><b>+info</b> <a href="http://www.ddb.com/spain/" title="DDB España">http://www.ddb.com/spain/</a><br /><br /><h2><a rel="nofollow" href="http://www.ddb.com/spain/Yellow_Papers/DDB_YP_Swarm_ES_08.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />Construyendo Marcas Influyentes mediante la Convicción, la Colaboración y la Creatividad. Vivimos en un mundo digital en el que la opinión de un pequeño número de personas – y en ocasiones de una sola – puede convertirse rápidamente en la de cien, mil, o hasta un millón de personas o más. Este ensayo escrito por Chuck Brymer, Presidente y CEO de DDB Worldwide, presenta un punto de vista único sobre el modo en que la conectividad y la rapidez de comunicación en las comunidades virtuales están cambiando las reglas del marketing. Chuck desarrolla este concepto en mayor profundidad en su libro “The Nature of Marketing: Marketing to the Swarm as well as the Herd”.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-35389413228400251112010-09-29T10:00:00.000+02:002010-09-29T10:00:10.877+02:00Comunicación local y nuevos formatos periodísticos en Internet: cibermedios, confidenciales y weblogs<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/cibermedios.jpg" alt="Portada del eBook" border="0" /> <b>Autor</b> Guillermo López<br /><b>Año</b> 2008<br /><b>Idioma</b> Español<br /><b>Páginas</b> 308<br /><b>+info</b> <a href="http://cibermediosvalencianos.es/" title="Cibermedios Valencianos">http://cibermediosvalencianos.es/</a><br /><br /><h2><a rel="nofollow" href="http://www.cibermediosvalencianos.es/ComunicacionLocal.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />Se trata de un libro colectivo, distribuido como publicación de libre acceso, que reúne las aportaciones de once investigadores provenientes de seis universidades españolas. El estudio comienza con una completa revisión del conjunto de los cibermedios españoles, que da paso a la cartografía de los casos catalán, vasco y valenciano.<br /><br />El análisis de los cibermedios valencianos se extiende a lo largo de otros cuatro capítulos, que se refieren, respectivamente, a las características de los contenidos que ofrecen y la forma de acceder a ellos, así como a dos estudios de caso específicos.<br /><br />Finalmente, los últimos tres capítulos abordan el análisis de algunos formatos periodísticos peculiares: los llamados “confidenciales” de Internet, por un lado, y las características de los weblogs como herramientas propiamente periodísticas, en las dos últimas aportaciones.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-39207473237493794932010-09-23T10:30:00.000+02:002010-09-23T10:30:01.406+02:00Wikiworld<img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/wikiworld.jpg" alt="Portada del eBook" border="0" /> <b>Autores</b> Juha Suorante y Tere Vadén<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 215<br /><b>+info</b> <a href="http://wikiworld.wordpress.com/" title="Wikiworld">http://wikiworld.wordpress.com/</a><br /><br /><h2><a rel="nofollow" href="http://wikiworld.files.wordpress.com/2008/03/suoranta_vaden_wikiworld.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />“Wikiworld” explores a revolution in the world of education. The way we learn is changing: institutionalised learning is transforming into new forms of critical learning and open collaboration. This book offers a historical and political framework to think about the future of learning and educational media. The authors provide an overview of the use of new technologies and learning practices, and assess how the changing nature of education can lead to a more socially just future. At the same time, they place their analysis of education within a wider social and economic framework of contemporary capitalism.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-26833559487233646402010-09-07T10:00:00.000+02:002011-03-13T13:31:09.348+01:00How to Become Indispensable to your CEO - Special Report<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/ceo-guide.jpg" alt="Portada del eBook" border="0" /><b>Coordina</b> Marketing Sherpa y Hubspot<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 45<br /><b>+info</b> <a href="http://www.hubspot.com/" title="Hubspot">http://www.hubspot.com</a><br /><br /><h2><a rel="nofollow" href="http://www.hubspot.com/marketingsherpa-guide/how-to-become-indispensable-to-your-ceo/?source=marketingsherpaCEO-ad-201008-hspd" title="Descargar eBook">Descargar aquí</a></h2><span style="font-size:85%;">(Requiere un pequeño registro)</span><br /><br />If you don't think being indispensable to your CEO is important, here is a sobering stat: the average tenure of a CMO is about two years, while the average term for CEOs is six years.<br /><br />You don't have to be average. You don't have to suffer the same fate. You can change the game at your company, with your CEO. You can become the kind of marketer who is considered indispensable by your CEO.<br /><br />This special report will help you:<br />- Understand how you can make marketing look good to other departments<br />- Understand reasons for CEO distrust of marketers<br />- Build trust with your CEO by using a practical step-by-step approach<br />- Communicate effectively with your CEOJavier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-44921949533424004652010-07-01T10:00:00.000+02:002010-07-01T10:00:00.459+02:00Glosario Básico de Internet<img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/glosario-web.jpg" alt="Portada del eBook" border="0" /><b>Coordina</b> Anetcom<br /><b>Año</b> 2008<br /><b>Idioma</b> Español<br /><b>Páginas</b> 118<br /><b>+info</b> <a href="http://www.anetcom.es" title="Anetcom">http://www.anetcom.es</a><br /><br /><h2><a rel="nofollow" href="http://www.usc.es/atpemes/IMG/pdf/glosario_Internet_pymes.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />Glosario básico para el empresario en internet, una completa guía que define los conceptos claves del nuevo escenario empresarial como punto de partida a la hora de trabajar en Internet o integrar el negocio electrónico en la estrategia empresarial.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-55158933614266885932010-03-18T10:30:00.000+01:002010-03-18T10:30:00.702+01:00How Blogs and Social Media are Changing Public Relations and the Way it is Practiced<img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/sin-portada.jpg" alt="Portada del eBook" border="0" /><b>Autores</b> Donald K. Wright y Michelle D. Hinson<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 21<br /><b>+info</b> <a href="http://www.prsa.org/SearchResults/view/6D-020203/0/How_Blogs_and_Social_Media_are_Changing_Public_Rel" title="PRSA">http://www.prsa.org</a><br /><br /><h2><a rel="nofollow" href="http://www.prsa.org/SearchResults/download/6D-020203/0/How_Blogs_and_Social_Media_are_Changing_Public_Rel" title="Descargar eBook">Descargar aquí</a></h2><br /><br />This article reports on a three-year-long international survey of public relations practitioners examining the impact blogs and other social media are having on public relations practice. Findings show these new media are dramatically changing public relations. Results indicate blogs and social media have enhanced what happens in public relations and that social media and traditional mainstream media complement each other. The study also finds the emergence of blogs and social media have changed the way their organizations communicate, especially to external audiences. <div><br />Findings suggest social media complement traditional news media, and that blogs and social media influence coverage in traditional news media. The study reports blogs and social media have made communications more instantaneous by encouraging organizations to respond more quickly to criticism.</div>Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-57769363571753536232010-02-03T10:00:00.000+01:002010-02-03T10:00:02.669+01:00Getting a Foothold in Social Media<img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/foothold-social-media.jpg" alt="Portada del eBook" border="0" /><b>Autora</b> Amber Naslund<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 16<br /><b>+info</b> <a href="http://altitudebranding.com/" title="Altitude">http://altitudebranding.com</a><br /><br /><h2><a rel="nofollow" href="http://altitudebranding.com/wp-content/uploads/2008/11/gettingafootholdinsocialmedia.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />You’ve heard the buzz. But you don’t have any idea where to start. It starts with a strategy, rooted in a desire to forge better relationships with your customers.<br /><br />Your time is already crunched, and you’re probably wondering where you’re going to ft social media into the big picture. But instead of thinking of this as something new, look at social media as an enhanced way of doing the business you’re already doing.<br /><br />Este ebook fue compartido por <a href="http://www.theorangemarket.com/">Javier Varela</a>, gracias ;)Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-57585907952550952702010-01-25T10:00:00.001+01:002010-01-25T10:00:01.213+01:00Rockstar Personal Branding<img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/rockstar-branding.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Skellie<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 28<br /><b>+info</b> <a href="http://rockablepress.com/" title="Rockablepress">http://rockablepress.com</a><br /><br /><h2><a rel="nofollow" href="http://rockablepress.com/the-rockin-list/" title="Descargar eBook">Descargar aquí</a></h2><span style="font-size:85%;">(Requiere suscripción al feed)</span><br /><br />Personal branding isn’t very different than product branding, except that the entity being branded is you. Just like Nike uses its brand to attach a certain personality and uniqueness to the shoes it sells, your personal brand is made up of the qualities and unique traits you relay about yourself. Your personal brand represents the way you want other people to think about you.<br /><br />Personal branding hinges on perception and the stories you tell about yourself: the things you emphasize and the things you don’t. Does personal branding involve lying? It shouldn’t. More than that, it shouldn’t have to. You don’t need to be a rockstar to build an extraordinary personal brand.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-89676178127419588952010-01-20T10:00:00.000+01:002010-01-20T10:00:00.577+01:00The Small Picture<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/small-picture.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Mark Smiciklas<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 18<br /><b>+info</b> <a href="http://www.intersectionconsulting.com/ebook.php" title="">http://intersectionconsulting.com</a><br /><br /><h2><a rel="nofollow" href="http://www.box.net/shared/1g3qqtj30n" title="Descargar eBook">Descargar aquí</a></h2><br /><br />A Visual Guide to Marketing and Management Ideas for Small Business. Content: Steps to Brand Greatness, Brand Differentiation, eDNA, Marketing Touch Points, Website Components, Word of Mouth, Effective Website Content, Right People on the Bus, Online Marketing Basics, Staff Retention Ideas, Small Business Coaching, Is Anybody Home, Email Marketing, Using FREE To Build Your Brand.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-43885926949216436772009-12-15T10:00:00.001+01:002009-12-15T10:00:04.656+01:00Introduction to good usability<img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/usability.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Peter Conradie<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 21<br /><b>+info</b> <a href="http://www.peterpixel.nl/" title="Peter Pixel">http://www.peterpixel.nl</a><br /><br /><h2><a rel="nofollow" href="http://peterpixel.nl/work/download.php?download=usability_guide" title="Descargar eBook">Descargar aquí</a></h2><br /><br />This guide is especially handy if you haven’t done a lot of webdesign yet or if you are involved in webdesign but don’t do any of the real work. I hope to shed some light on some common interface elements and mistakes people often make with them.<br /><br />One of the most important things to remember when designing a site is that the wheel has already been invented. Odds are, even as an experienced designer, you will not be able to design a new sort of interface that actually works well. Not to say that it isn’t possible, but it highly unlikely. Being unique and standing out when it comes to interfaces are not always a good thing.<br /><br />Este ebook fue compartido por <a href="http://blocdexavi.blogspot.com/">Xavi Bermudez</a>, gracias ;)Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-21804749413292019402009-12-14T10:00:00.000+01:002009-12-14T10:00:06.175+01:00Five B2B Marcom strategies<img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/b2b-marcom.jpg" alt="Portada del eBook" border="0" /><b>Autora</b> Dianna Huff<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 23<br /><b>+info</b> <a href="http://dhcommunications.com/" title="DH Communications">http://dhcommunications.com</a><br /><br /><h2><a rel="nofollow" href="http://www.dhcommunications.com/marcomstrategiesbook.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />To say that marketing has become fragmented is an understatement - from YouTube and Twitter to direct mail and search, the choices available can make your head spin. Although Dianna's e-book won't help you determine the best channel for your marketing messages, it will help you with strategy. That’s because no matter what the communication channel, the strategies for developing messages and campaigns that resonate with buyers and customers have remained the same – from understanding your target audience to clarifying campaign objectives. A Platinum MarCom Creative Award Winner, 2008.<br /><br />Este ebook fue compartido por <a href="http://blocdexavi.blogspot.com/">Xavi Bermudez</a>, gracias ;)Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com1tag:blogger.com,1999:blog-4069184672197534606.post-53076646685503610632009-11-12T10:00:00.001+01:002009-11-18T12:38:28.235+01:00Not all communities are created equal<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/communities.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Kim Patrick Kobza<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 10<br /><b>+info</b> <a href="http://neighborhoodamerica.com/" title="Neighborhood America">http://neighborhoodamerica.com</a><br /><br /><h2><a rel="nofollow" href="http://www.blogger.com/post-create.g?blogID=4069184672197534606" title="Descargar eBook">Descargar aquí</a></h2><span style="font-size:85%;">(Requiere un pequeño registro para su descarga)</span><br /><br />This paper explores the differences between creating crowds versus building high-value communities, and outlines five characteristics that are necessary to sustain participation and deliver results for your organization. Customer success stories are explored, as well as examples of online communities that successfully demonstrate these five characteristics.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-11006551960411754092009-11-03T10:03:00.001+01:002009-11-03T10:47:29.239+01:00Otras soluciones online para tu empresa<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/vol4-otros.jpg" alt="Portada del eBook" border="0" /><b>Coordinan</b> Expansión, Google, Red.es y Camerpyme<br /><b>Año</b> 2008<br /><b>Idioma</b> Español<br /><b>Páginas</b> 52<br /><b>+info</b> <a href="http://www.expansion.com/promociones/2008/12/google-adwords/" title="Diario Expansión">http://www.expansion.com</a><br /><br /><h2><a rel="nofollow" href="http://www.expansion.com/promociones/2008/11/google-adwords/vol4.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />Este volumen ofrece, en su primera parte, información práctica sobre cómo optimizar y obtener rentabilidad de un sitio web mediante las posibilidades ofrecidas por Google. Productos y herramientas como Google AdSense, Google Analytics, el Optimizador de sitios web, Google Insights for Search o el Centro para webmasters pueden ayudar a aumentar los ingresos que obtiene tu empresa a través de su página web.<br /><br />En los epígrafes finales, hablaremos de otras herramientas online de las que puede beneficiarse tu negocio para la gestión de procesos y comunicaciones internas. Además, dedicaremos un epígrafe completo a YouTube y las oportunidades que ofrece a las empresas.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-31157065493163948682009-11-03T10:02:00.000+01:002011-03-13T13:31:09.394+01:00Marketing online con Google<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/vol3-google.jpg" alt="Portada del eBook" border="0" /><b>Coordinan</b> Expansión, Google, Red.es y Camerpyme<br /><b>Año</b> 2008<br /><b>Idioma</b> Español<br /><b>Páginas</b> 52<br /><b>+info</b> <a href="http://www.expansion.com/promociones/2008/12/google-adwords/" title="Diario Expansión">http://www.expansion.com</a><br /><br /><h2><a rel="nofollow" href="http://www.expansion.com/promociones/2008/11/google-adwords/vol3.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />Este volumen está dedicado a explicar las diferentes posibilidades que Google ofrece para realizar campañas de marketing online, este volumen se centra en mostrar las características del programa Google AdWords, a través del cual un anunciante puede poner en marcha campañas publicitarias en el buscador de Google y en los sitios web asociados a su red de contenido. Finalmente, se ofrece información sobre otro tipo de formatos y soluciones publicitarias.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-43068541310574868832009-11-03T10:01:00.000+01:002009-11-03T10:01:00.672+01:00Buscadores: La clave de tu negocio en internet<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/vol2-seo.jpg" alt="Portada del eBook" border="0" /><b>Coordinan</b> Expansión, Google, Red.es y Camerpyme<br /><b>Año</b> 2008<br /><b>Idioma</b> Español<br /><b>Páginas</b> 52<br /><b>+info</b> <a href="http://www.expansion.com/promociones/2008/12/google-adwords/" title="Diario Expansión">http://www.expansion.com</a><br /><br /><h2><a rel="nofollow" href="http://www.expansion.com/promociones/2008/11/google-adwords/vol2.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />Este volumen presenta una aproximación, por un lado, a las técnicas de inclusión y posicionamiento de páginas web en buscadores (Search Engine Optimization, SEO), con consejos e información relativa a prácticas recomendadas para webmasters, y, por otra parte, al marketing en buscadores (Search Engine Marketing, SEM), incluyendo una descripción del sistema de pago por clic (PPC) y de los principales programas de publicidad en buscadores.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-45898004106326110012009-11-03T10:00:00.000+01:002011-03-13T13:31:09.396+01:00Tu empresa en la red<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/vol1-red.jpg" alt="Portada del eBook" border="0" /><b>Coordinan</b> Expansión, Google, Red.es y Camerpyme<br /><b>Año</b> 2008<br /><b>Idioma</b> Español<br /><b>Páginas</b> 60<br /><b>+info</b> <a href="http://www.expansion.com/promociones/2008/12/google-adwords/" title="Diario Expansión">http://www.expansion.com</a><br /><br /><h2><a rel="nofollow" href="http://www.expansion.com/promociones/2008/11/google-adwords/vol1.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />En este volumen se detallan las ventajas que ofrece Internet a las pymes y se analiza la situación de la pequeña y mediana empresa española frente a las Tecnologías de la Información, haciendo especial hincapié en Internet y el comercio electrónico. Asimismo, se analiza la infuencia de Internet en los negocios y se ofrece una serie de consejos sobre cómo sacar el mejor partido al medio online.<br /><br />Además, se ofrece una introducción a las formas actuales de marketing en Internet, entendidas como una extensión del marketing tradicional. Se incluye la explicación de diversas técnicas de promoción y venta por Internet enfocadas a pymes y, fnalmente, se ofrece una introducción a las herramientas de medición y análisis de tráfco y resultados en Internet existentes en la actualidad.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-18192035161445519032009-10-28T10:00:00.000+01:002009-10-28T10:00:03.500+01:00Essential social media usability<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/sm-usability.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Nixon McInnes<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 11<br /><b>+info</b> <a href="http://www.nixonmcinnes.co.uk/" title="Nixon McInnes">http://nixonmcinnes.co.uk</a><br /><br /><h2><a rel="nofollow" href="http://www.box.net/shared/fiqn44zet3" title="Descargar eBook">Descargar aquí</a></h2><br /><br />When we make something on the web, we generally want lots of people to use it - and to enjoy using it. If they don’t enjoy the experience they are unlikely to come back – unless the service provided is absolutely essential and has no competitors. Hmm, unlikely.<br /><br />Traditional usability measured things like speed of use, ease of remembering where to fnd something, how often errors were made and overall user satisfaction. These are valid measurements for some websites but are inappropriate for socially driven online experiences.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-53626408120774826922009-10-22T10:00:00.000+02:002009-10-22T10:00:02.695+02:00Creando un sitio web con Photoshop y Dreamweaver<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/sin-portada.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Walter Álvarez<br /><b>Año</b> 2008<br /><b>Idioma</b> Español<br /><b>Páginas</b> 52<br /><b>+info</b> <a href="http://disenoymercadeo.com/blog" title="">http://disenoymercadeo.com/blog</a><br /><br /><h2><a rel="nofollow" href="http://www.disenoymercadeo.com/libro-diseno.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />Planifica, crea y diseña una interfaz para página web. Este ebook explica paso a paso como hacerlo, desde el diseño hasta el montaje y subida al servidor. Las técnicas son básicas y más que técnicas te darás cuenta que son trucos aprendidos a lo largo de 8 años de experiencia en diseño web, que pongo a tu disposición. Además aprenderás a aplicar CSS dentro de la pagina web para lograr una estética profesional.<br /><br />Este ebook fue compartido por su autor <a title="Walter Álvarez" href="http://disenoymercadeo.com/blog">Walter Álvarez</a>, gracias ;)Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com3tag:blogger.com,1999:blog-4069184672197534606.post-23345105649930325022009-10-21T10:00:00.000+02:002011-03-13T13:31:09.407+01:00CRM - It's time to start conversing with them<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/crm-kim.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Kim Patrick Kobza<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 10<br /><b>+info</b> <a href="http://www.neighborhoodamerica.com/" title="Neighborhood America">http://neighborhoodamerica.com</a><br /><br /><h2><a rel="nofollow" href="http://www.neighborhoodamerica.com/minireg-crm-whitepaper.cfm?doc=6&keepThis=true&TB_iframe=true&height=240&width=600" title="Descargar eBook">Descargar aquí</a></h2><span style="font-size:85%;">(Requiere un pequeño registro para su descarga)</span><br /><br />This paper will explain how the integration of enterprise social network solutions can help organizations leverage this new world through existing CRM systems, enabling the next generation of CRM 2.0 to engage the social customer.<br /><br />CRM systems provide reporting tools pertaining to the status and health of the ‘relationship’ between the brand and customer. However, to be truly successful in this new world of customer relations, CRM systems must evolve into the next generation of CRM 2.0 – that is, moving from a world of transactions into a dynamic new world of interaction and true relationship building.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-12888465467424409552009-10-20T10:00:00.001+02:002009-10-20T10:00:04.831+02:00Redes Sociales ¿Un nuevo poder?<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/sm-poder.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Josep Vinaixa<br /><b>Año</b> 2008<br /><b>Idioma</b> Español<br /><b>Páginas</b> 8<br /><b>+info</b> <a href="http://www.commo-consulting.com/" title="Commo Consulting">http://commo-consulting.com</a><br /><br /><h2><a rel="nofollow" href="http://commo-consulting.com/data/pdfcastellano/58082c_Commonsense-N2-RedesSociales.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />Las redes sociales en Internet se han convertido, en poco tiempo, en una de las principales formas de interacción social. Estos canales reúnen a individuos que se identifican con las mismas necesidades o intereses en cualquier parte del mundo y ya agrupan a millones de usuarios. Pero, ¿Qué y quién hay detrás de estas nuevas estructuras? ¿Qué poderes esconden las redes sociales y qué oportunidades reales ofrecen a la sociedad, la política o las empresas?<br /><br />Este ebook fue compartido por <a title="Commo Consulting" href="http://commo-consulting.com/">Laura Marín</a>, gracias ;)Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-56094715472495193892009-10-15T10:00:00.001+02:002011-03-13T13:31:09.409+01:00Transform your business networks<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/business-networks.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Kim Patrick Kobza<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 19<br /><b>+info</b> <a href="http://www.neighborhoodamerica.com/" title="Neighborhood America">http://neighborhoodamerica.com</a><br /><br /><h2><a rel="nofollow" href="http://www.neighborhoodamerica.com/minireg-transformbusiness-whitepaper.cfm?doc=2&keepThis=true&TB_iframe=true&height=240&width=600" title="Descargar eBook">Descargar aquí</a></h2><span style="font-size:85%;">(Requiere un pequeño registro para su descarga)</span><br /><br />This white paper provides a practical 'how to' guide explaining how your organization can achieve remarkable advances in business metrics - both top-line revenue growth and business efficiencies that lower costs and build margins - by enabling your most important yet oftentimes underutilized asset: your networks.<br /><br />Este ebook fue compartido por <a title="El movimiento diario" href="http://elmovimientodiario.blogspot.com/">Segis Palma</a>, gracias ;)Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0