tag:blogger.com,1999:blog-40691846721975346062024-03-08T16:33:06.918+01:00PublitecaEspacio para compartir, conversar y publicar sobre eBooks especializados en publicidad, marketing, comunicación, creatividad, internet,...Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-4069184672197534606.post-37597001641778729742013-05-02T07:30:00.000+02:002013-05-02T07:30:04.713+02:00Styles, Weights, Widths - It’s All in the Type Family<div class="debook1"><a href="http://www.fontshop.com/education/pdf/allinthefam.pdf" title="Descargar ebook"><img alt="Descargar ebook" height="270" src="http://3.bp.blogspot.com/-uow-Ylsa14Q/UX0qpEWbOnI/AAAAAAAAJX4/FPbFWsnkfbA/s1600/style-weight-width.jpg" style="border: none; padding: 0;" title="Descargar ebook" width="200" /></a></div><img alt="Portada del eBook" border="0" height="270" src="http://1.bp.blogspot.com/-zxHEGNFYu7M/UR45sxZJo1I/AAAAAAAAIxQ/kRRsuppQ350/s1600/descarga.png" style="float: left; margin: 0 10px 5px 0;" title="Portada del eBook" width="200" /><b>Coordina</b> Fontshop<br />
<b>Año</b> 2011<br />
<b>Idioma</b> English<br />
<b>Páginas</b> 12<br />
<b>+info</b> <a href="http://www.fontshop.com/" target="_blank" title="Fontshop">http://www.fontshop.com/</a> <br />
<br />
<h2 style="margin-bottom: 10px;"><a href="http://www.fontshop.com/education/pdf/allinthefam.pdf" rel="nofollow" title="Descargar eBook">Descargar</a></h2><br />
A quick note before we start – when we talk about typographic terms there is the official, “correct” terminology, and then there is the commonly accepted terminology. Because of the dramatic technological changes that occurred in the type industry in the previous century, definitions have shifted. For example in metal type a “font” is one single typeface design in one specific point size, which means that metal Palatino 12 pt and Palatino 16 pt are two separate fonts. Yet when phototypesetting started replacing metal typesetting in the 1970, type became scalable (thus size-independent) and “font” came to signify a single type style, disregarding point size. And the terms “typeface” and “font” are now often used interchangeably. A similar thing happens when talking about typefaces and type families, and styles, weights, and widths.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-62437017454158831632012-07-19T10:00:00.002+02:002012-07-19T10:00:09.607+02:00Cadernos de Tipografía e Design<div class="debook1"><a title="Descargar ebook" href="#"><img alt="Descargar ebook" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/cadernos_tipografia.jpg" style="border:none; padding:0" width="200" height="270"/></a></div><img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.es/publiteca2/descarga.png" alt="Portada del eBook" border="0" width="200" height="270"/><b>Autor</b> Paulo Heitlinger<br /><b>Año</b> 2012<br /><b>Idioma</b> Português<br /><b>Páginas</b> 144<br /><b>+info</b> <a href="http://tipografos.net/cadernos/cadernos-23.html" title="Cadernos de Tipografia e Design" target="_blank">http://tipografos.net</a><br /><br /><h2 style="margin-bottom:10px"><a rel="nofollow" href="#" title="Descargar eBook">Descargar</a></h2><br /><br />Os «Cadernos de Tipografia e Design» incidem sobre temas relacionados com a Tipografia, o Typeface design, o Design gráfico, a análise social e cultural dos fenómenos relacionados com a edição, publicação e reprodução de textos e imagens.<br /><br />Os «Cadernos», publicados em português, e ocasionalmente e parcialmente também em castelhano, galego ou catalão, dirigem os seus temas ao mundo lusófono e hispânico, concretamente a leitores em Portugal, Espanha, Brasil e América Latina.<br /><br />A distribuição é feita gratuitamente, por divulgação da versão PDF posta à disposição do público interessado em www.tipografos.net/cadernosJavier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-14277252769700951432011-05-31T11:00:00.002+02:002011-07-31T03:43:52.514+02:00Helvetica: Complements & Alternatives<div class='debook'><a title='Descargar ebook' href='http://www.fontshop.com/education/pdf/helvetica.pdf'><img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/></a></div><img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/helvetica.jpg" alt="Portada del eBook" border="0" width="200" height="270"/><b>Coordina</b> Fontshop<br /><b>Año</b> 2011<br /><b>Idioma</b> English<br /><b>Páginas</b> 23<br /><b>+info</b> <a href="http://www.fontshop.com" title="Fontshop Education" target="_blank">http://www.fontshop.com</a><br /><br /><h2><a rel="nofollow" href="http://www.fontshop.com/education/pdf/helvetica.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />We asked experts we admire to round up typefaces that share a common use, style, or concept. Indra Kupferschmid is a German typographer and writer who lives in Bonn and teaches in Saarbrücken at the French border. As co-author of “Helvetica forever”, Indra is often asked what typeface to combine with the world’s most famous font. As Indra puts it, “Helvetica is often described as the tasteless white rice among typefaces: satisfies easily, cheap and fast. But the good thing is, you can take the design into different directions with the sauce and side dishes (the typefaces you pair with Helvetica).”<br /><br />Indra shares her favorite Helvetica companions with the following guidelines in mind: “Focusing on contrast makes combining fonts easier. Better not pair Helvetica (or other Neo-Grotesques) with another sans serif (like a Humanist Sans). Instead, choose a serif or a slab. Transitional and Modern (bracketed) serifs work quite well with Helvetica. So do most Garaldes like Garamond — it all depends on what kind of atmosphere you’re aiming for. Browse the list of ideas below, or look for faces with broad proportions, a large x-height, or similar characteristics, like an uppercase ‘R’ with a vertical tail.”Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-24128276692667636892011-02-17T11:00:00.002+01:002011-08-02T18:33:46.730+02:00The vignelli canon<div class='debook'><a title='Descargar ebook' href='http://www.vignelli.com/canon.pdf'><img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/></a></div><img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/vignelli-canon.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Massimo Vignelli<br /><b>Año</b> 2009<br /><b>Idioma</b> English<br /><b>Páginas</b> 96<br /><b>+info</b> <a href="http://www.vignelli.com/canon.pdf" title="The Vignelli" target="_blank">http://www.vignelli.com</a> <br /><br /><h2><a rel="nofollow" href="http://www.vignelli.com/canon.pdf" title="Descargar eBook">Descargar aquí</a></h2><br />Massimo Vignelli has published an amazing 96 page book on better understanding typography in graphic design, according to him. The book gives specific details on Vignelli’s methodology and approach as well as how he decides on paper sizes, typefaces and other tangibles. There is also a nice section on grids.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-69871873140958974872011-01-27T10:30:00.003+01:002011-08-02T18:40:16.101+02:00Rhetoric in Graphic Design<div class='debook'><a title='Descargar ebook' href='http://www.barbaraemanuel.com/rhetoric/rhetoric_design.pdf'><img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/></a></div><img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/rhetoric-design.jpg" alt="Portada del eBook" border="0" /><b>Autora</b> Bárbara Emanuel<br /><b>Año</b> 2010<br /><b>Idioma</b> English<br /><b>Páginas</b> 94<br /><b>+info</b> <a href="http://www.barbaraemanuel.com" title="Barbara Emanuel">http://www.barbaraemanuel.com</a><br /><br /><h2><a rel="nofollow" href="http://www.barbaraemanuel.com/rhetoric/rhetoric_design.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />Starting with the premise that there is no pure information in human communication and, therefore, no neutrality in graphic design, this work explores the possibilities of visual rhetoric in this field. The emphasis is placed on some areas, such as news and information design, where the presence of rhetoric is less clear than in areas such as advertising and poster design.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-72756107015351607602011-01-25T10:30:00.001+01:002011-08-02T18:41:10.743+02:00The Typographer’s Glossary<div class='debook'><a title='Descargar ebook' href='http://www.fontshop.com/education/pdf/typographers_glossary.pdf'><img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/></a></div><img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/glosario-tipografia.jpg" alt="Portada del eBook" border="0" /><b>Coordina</b> Fontshop<br /><b>Año</b> 2010<br /><b>Idioma</b>English<br /><b>Páginas</b> 29<br /><b>+info</b> <a href="http://www.fontshop.com" title="Fontshop">http://www.fontshop.com</a><br /><br /><h2><a rel="nofollow" href="http://www.fontshop.com/education/pdf/typographers_glossary.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).<br /><br />Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, graffiti artists, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-25734278986179837832010-10-21T10:00:00.001+02:002011-08-02T19:03:27.190+02:00Type Classification Handbook<div class='debook'><a title='Descargar ebook' href='http://justcreativedesign.com/web/type-classification-ebook.pdf'><img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/></a></div><img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/tipo-clas.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Jacob Cass<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 29<br /><b>+info</b> <a href="http://justcreativedesign.com/" title="Just Design Creative">http://justcreativedesign.com</a><br /><br /><h2><a rel="nofollow" href="http://justcreativedesign.com/web/type-classification-ebook.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />This book has been made to help you learn the 10 broad classifications of type. These are the basic foundations of what you need to learn to learn typography and it is essential for any designer to know how to classify type.<br /><br />This book goes through the 10 type classifications with a brief history as well as the key characteristics of each. This book has been made to come back to for easy referencing and it looks great printed as well.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-87133515469777246632010-07-26T10:30:00.000+02:002010-07-26T10:30:00.745+02:00Meet your type<img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/meet-your-type.jpg" alt="Portada del eBook" border="0" /><b>Coordina</b> Fontshop<br /><b>Año</b> 2010<br /><b>Idioma</b> English<br /><b>Páginas</b> 52<br /><b>+info</b> <a href="http://www.fontshop.com/education/" title="Fontshop Education">http://www.fontshop.com</a><br /><br /><h2><a rel="nofollow" href="http://www.fontshop.com/education/pdf/fsfinalbook_single.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />Why settle for casual flirtation when looking for a long-lasting relationship? Finding the perfect match is easy if you know the rules. Meet Your Type will help you overcome common obstacles, and keep your heart thumping for your one true love: typography.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0