tag:blogger.com,1999:blog-40691846721975346062024-03-08T16:33:06.918+01:00PublitecaEspacio para compartir, conversar y publicar sobre eBooks especializados en publicidad, marketing, comunicación, creatividad, internet,...Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-4069184672197534606.post-24128276692667636892011-02-17T11:00:00.002+01:002011-08-02T18:33:46.730+02:00The vignelli canon<div class='debook'><a title='Descargar ebook' href='http://www.vignelli.com/canon.pdf'><img alt='Descargar ebook' src='http://ideacreativa.es/publiteca2/descarga.png' style='border:none; padding:0' width="200" height="270"/></a></div><img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/vignelli-canon.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Massimo Vignelli<br /><b>Año</b> 2009<br /><b>Idioma</b> English<br /><b>Páginas</b> 96<br /><b>+info</b> <a href="http://www.vignelli.com/canon.pdf" title="The Vignelli" target="_blank">http://www.vignelli.com</a> <br /><br /><h2><a rel="nofollow" href="http://www.vignelli.com/canon.pdf" title="Descargar eBook">Descargar aquí</a></h2><br />Massimo Vignelli has published an amazing 96 page book on better understanding typography in graphic design, according to him. The book gives specific details on Vignelli’s methodology and approach as well as how he decides on paper sizes, typefaces and other tangibles. There is also a nice section on grids.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-1120026518162642462010-10-05T10:00:00.000+02:002010-10-05T10:00:02.902+02:00Design with Intent<img style="margin: 0 10px 5px 0; float: left;" src="http://dl.dropbox.com/u/7141376/publiteca/portadas/design-intent.jpg" alt="Portada del eBook" border="0" /><b>Autores</b> Dan Lockton, David Harrison y Neville A. Stanton<br /><b>Año</b> 2010<br /><b>Idioma</b> English<br /><b>Páginas</b> 111<br /><b>+info</b> <a href="http://www.danlockton.com/dwi/Main_Page" title="Design with Intent">http://www.designwithintent.co.uk</a><br /><br /><h2><a rel="nofollow" href="http://research.danlockton.co.uk/toolkit/designwithintent_cards_1.0_draft_300dpi.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br />All design influences our behaviour, but as designers we don't always consciously consider the power this gives us to help people, (and, sometimes, to manipulate them). There's a huge opportunity for design for behaviour change to address social and environmental issues where people's behaviour is important, but as yet little in the way of a guide for designers and other stakeholders, bringing together knowledge and examples from different disciplines, and drawing parallels which can allow concepts to be usefully transposed. The Design with Intent toolkit (the cards and wiki) aims to make a start, however small, on this task.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-22540893775277315352010-05-13T10:30:00.001+02:002010-05-13T10:30:00.480+02:00Top 125 Testing Terms Glossary<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/125-marketing.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Anne Holland<br /><b>Año</b> 2009<br /><b>Idioma</b> English<br /><b>Páginas</b> 40<br /><b>+info</b> <a href="http://whichtestwon.com/testing-glossary/testing-glossary-2" title="Anne Holland">http://whichtestwon.com</a><br /><br /><h2><a rel="nofollow" href="http://whichtestwon.com/testing-glossary/testing-glossary-2" title="Descargar eBook">Descargar aquí</a></h2><br /><br />A disclaimer: If you are a statistician or web analytics or testing professional, then you almost certainly know more about testing and math than I do. But, I didn’t write this Glossary for you.<br /><br />Instead, my goal is to help the typical working marketer learn more about testing, so they can improve their results and grow their careers. As such it’s written in marketer-friendly language and speaks about topics from a marketer’s point of view. (Testing professionals tend to be more technical and precise when they write about these topics). I hope you like it.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-43885926949216436772009-12-15T10:00:00.001+01:002009-12-15T10:00:04.656+01:00Introduction to good usability<img style="margin: 0 10px 5px 0; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/usability.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Peter Conradie<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 21<br /><b>+info</b> <a href="http://www.peterpixel.nl/" title="Peter Pixel">http://www.peterpixel.nl</a><br /><br /><h2><a rel="nofollow" href="http://peterpixel.nl/work/download.php?download=usability_guide" title="Descargar eBook">Descargar aquí</a></h2><br /><br />This guide is especially handy if you haven’t done a lot of webdesign yet or if you are involved in webdesign but don’t do any of the real work. I hope to shed some light on some common interface elements and mistakes people often make with them.<br /><br />One of the most important things to remember when designing a site is that the wheel has already been invented. Odds are, even as an experienced designer, you will not be able to design a new sort of interface that actually works well. Not to say that it isn’t possible, but it highly unlikely. Being unique and standing out when it comes to interfaces are not always a good thing.<br /><br />Este ebook fue compartido por <a href="http://blocdexavi.blogspot.com/">Xavi Bermudez</a>, gracias ;)Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-18192035161445519032009-10-28T10:00:00.000+01:002009-10-28T10:00:03.500+01:00Essential social media usability<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/sm-usability.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Nixon McInnes<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 11<br /><b>+info</b> <a href="http://www.nixonmcinnes.co.uk/" title="Nixon McInnes">http://nixonmcinnes.co.uk</a><br /><br /><h2><a rel="nofollow" href="http://www.box.net/shared/fiqn44zet3" title="Descargar eBook">Descargar aquí</a></h2><br /><br />When we make something on the web, we generally want lots of people to use it - and to enjoy using it. If they don’t enjoy the experience they are unlikely to come back – unless the service provided is absolutely essential and has no competitors. Hmm, unlikely.<br /><br />Traditional usability measured things like speed of use, ease of remembering where to fnd something, how often errors were made and overall user satisfaction. These are valid measurements for some websites but are inappropriate for socially driven online experiences.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0tag:blogger.com,1999:blog-4069184672197534606.post-28521950193574162492009-06-08T10:00:00.001+02:002009-06-08T10:00:00.479+02:00Introduction to Good Usability<img style="margin: 0pt 10px 5px 0pt; float: left;" src="http://ideacreativa.com.es/publiteca/portadas/sin-portada.jpg" alt="Portada del eBook" border="0" /><b>Autor</b> Peter Conradie<br /><b>Año</b> 2008<br /><b>Idioma</b> English<br /><b>Páginas</b> 21<br /><b>+info</b> <a href="http://www.peterpixel.nl/">http://www.peterpixel.nl</a><br /><br /><h2><a rel="nofollow" href="http://www.peterpixel.nl/projects/ebook/introduction_to_good_usability.pdf" title="Descargar eBook">Descargar aquí</a></h2><br /><br /><span style="font-style: italic;">Why Read it?</span><br /><br />This guide is especially handy if you haven’t done a lot of webdesign yet or if you are involved in webdesign but don’t do any of the real work. I hope to shed some light on some common interface elements and mistakes people often make with them.<br /><br /><span style="font-style: italic;">Why Write it?</span><br />The reason for writing is because many people (defnitely myself included) make many mistakes when making their frst website. A lot of books have been written in the past but the threshold for reading them, especially if you have never built a site, is quite big, hence this short guide. This is by no means a complete guide or solid set of rules, but it is defnitely a good start.Javier Cerezohttp://www.blogger.com/profile/03538679931428416664noreply@blogger.com0